This is a individual project, Duration: 4

Project Overview

H9NG is a brand that delivers 100% natural, locally produced honey in an innovative and sustainable way. The name H9NG, a modern abbreviation of the Norwegian word for honey (honning), reflects the brand's commitment to simplicity, innovation, and local roots. H9NG values transparency in customer relationships, innovation, and a strong connection to nature. Molecular gastronomy is central to the brand’s identity, shaping how it works and interacts with customers. More than just honey, H9NG represents a lifestyle that resonates with communities focused on sustainability, delivering a premium product to a discerning audience.

The challenge

The challenge for H9NG was to create a visual identity that encapsulates both the natural and local essence of honey production while appealing to a high-end market. The brand had to stand out by focusing on sustainability and transparency, while the name itself needed to be memorable and distinctive.

Solution

The solution was to develop a sleek, modern visual identity that aligned with the brand’s core values of sustainability and innovation. The name H9NG, as a simple abbreviation of honning, provided a contemporary foundation for the brand identity.

Key features of the design:

• Name Inspiration: The brand name H9NG is a straightforward abbreviation of the Norwegian word honning (honey), making it modern, memorable, and visually appealing.
• Color Palette: The use of yellow represents honey and nature, while black and white provide contrast and sophistication.
• Typography: Bold and minimalistic typography highlights the brand’s focus on clarity and modernity.
• Survey Testing: A logo survey showed that 79% of the target audience preferred the clean and modern logo (option 1 in yellow), which emphasized the abbreviation.